__________ factors often override or influence psychological and social issues influencing consumers' purchase decisions.
A) Situational
B) Extended habitual
C) Postpurchase dissonance
D) Interpersonal
E) All of these

Question

Quizplus · Accepted Answer

Situational factors refer to the external factors that influence purchasing decisions such as the physical environment, time, and urgency. These factors can often override or influence psychological and social issues influencing consumers' purchase decisions. While psychological and social issues are important, situational factors can have a significant impact on consumer behavior. Extended habitual, post-purchase dissonance, and interpersonal factors may also influence consumer behavior to some extent, but they are not as likely to override or influence situational factors. Therefore, option A is the best choice.

__________ Factors Often Override or Influence Psychological and Social Issues