Elizabeth Has Developed a Promotional Campaign for a Client That

Elizabeth has developed a promotional campaign for a client that promises a hefty return for her cash-poor business.While the campaign does not violate any laws,it might be considered manipulative and misleading,especially when targeted toward senior citizens.If Elizabeth were to consult the AMA Code of Ethics she would discover that:

A) unusually creative campaigns can be prioritized above ethical concerns if the client or firm is in financial danger.
B) if her client approves the campaign,she does not need to worry about ethical issues.
C) the General Norms and Ethical Values are too vague to be useful,and she should rely on her own personal ethics.
D) her campaign might be difficult to justify ethically,despite its creativity and its ability to meet both her needs and those of her client.
E) there are few practical guidelines in situations like these.