Alicia Has Been Asked to Approve a Marketing Campaign Which,although

Alicia has been asked to approve a marketing campaign which,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.She reviews the tests in the Ethical Decision-Making Metric II (Exhibit 3.8) ,and she decides her best course of action is to:

A) ignore the metric as unworkable,since the campaign might pass some of the tests and fail others.
B) consider the profit potential first; then explore the vague tests in the metric.
C) not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D) put the campaign on hold while she explores with the staff how they approached the ethical issues.
E) consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision making process.