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In the "West Virginia T-Shirts" Scenario,the Company Is Asked by the Governor

Question 75

Multiple Choice

In the "West Virginia T-Shirts" scenario,the company is asked by the governor of West Virginia to stop selling t-shirts with the slogan,"It's All Relative in West Virginia," stating that the slogan is offensive and perpetuates a negative stereotype.The communications director for the t-shirt company,a resident of New Hampshire,points out that they also sell a shirt reading,"New Hampshire: 40 Million Squirrels Can't Be Wrong." The communications director's response uses the __________ test of ethical action.


A) publicity
B) moral mentor
C) golden rule
D) transparency
E) admired observer

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