LeBron James,Alex Rodriguez,and other athletes are paid huge sums of money by companies for celebrity endorsements.If,endorsements by these athletes create a clear understanding among consumers of the companies' products,they can help with the firm's ________________ strategy.
A) product excellence
B) targeting
C) positioning
D) segmentation
E) customer excellence

Question

Quizplus · Accepted Answer

Celebrity endorsements can impact a company's positioning strategy by associating the product with a particular image or lifestyle, making it stand out from competitors. By using popular and influential athletes, companies can position their products as desirable and reliable.

LeBron James,Alex Rodriguez,and Other Athletes Are Paid Huge Sums of Money