Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products.These marketers are attempting to create value through __________.
A) product
B) price
C) promotion
D) place
E) cost-based

Question

Quizplus · Accepted Answer

The marketers are attempting to create value through promotion by bidding on keywords related to their products, with the goal of having their ads displayed to consumers who search for those keywords.

Google and Other Search Engines Allow Marketers to Bid to Have