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The Apple IPad Is the Market Leader in the New--And

Question 100

Multiple Choice

The Apple iPad is the market leader in the new--and fast-growing--tablet computer market.Based on BCG portfolio analysis,how should Apple handle allocating resources to the iPad?


A) Apple will not need to invest much; instead,the iPad can generate funds to support other product lines.
B) Apple should watch the situation but not invest much yet,since the future of the market is uncertain.
C) Apple should be prepared to invest heavily to help the iPad to achieve its maximum potential in the market.
D) Apple should not invest in this market until it has more competitors.
E) Portfolio analysis doesn't offer any advice about resource allocation.

Correct Answer:

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