Marketing researchers should plan the project in some detail so that:

Question

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All of these are important factors that marketing researchers should consider when planning a project. They need to ensure that the data they collect will provide the intended results, that responses can be easily coded, that they can produce meaningful results within the time and budget constraints, and that major alterations will not be needed. Planning in detail helps to address all of these concerns.

Marketing Researchers Should Plan the Project in Some Detail So