Firms hope that helping consumers to learn more about a company and its products will affect consumers'
A) universal sets.
B) social sensitivity.
C) impulse buying rates.
D) attitudes.
E) evoked memories.

Question

Quizplus · Accepted Answer

When firms help consumers learn more about a company and its products, the hope is that it will affect consumers' attitudes towards the company and its products.

Firms Hope That Helping Consumers to Learn More About a Company