In Ethical and Societal Dilemma 3.1,Steve Jansen's small retail store had the opportunity of running a promotion for a weight loss product that would generate 30% to 40% increase in revenue,but chose not to because a teenaged girl had recently died from an eating disorder.Which stakeholders were Steve Jansen's primary concern when he chose not to run the promotion?

Question

Quizplus · Accepted Answer

Steve Jansen's primary concern was the members of the community, particularly those who may have been struggling with eating disorders or have had loved ones affected by it. He chose not to run the promotion out of respect for the teenaged girl who died from an eating disorder, and to avoid potentially triggering or promoting unhealthy behaviors. While stockholders and corporate executives may have been interested in generating more revenue, and employees may have been impacted by changes in sales, Jansen's decision was ultimately guided by his ethical considerations for the well-being of the broader community he served. Customers may have also been a concern, but it is likely that Jansen felt the potential harm to the community's collective health outweighed any potential benefit this promotion could have had for individual customers.