If you have ever watched a television commercial and at the end of the message wondered what were they promoting,you may have had trouble __________ the IMC message.

Question

Quizplus · Accepted Answer

Decoding refers to the process of the receiver interpreting the message sent by the sender. In this case, the receiver (viewer of the commercial) had trouble interpreting or understanding the IMC message sent by the sender (company promoting the product/service). Therefore, the best choice is A. Pre-testing refers to testing an advertisement before it is launched, precoding is not a term used in IMC, encoding is the process of creating the message, and tracking is the process of monitoring and evaluating the effectiveness of the message after it has been sent.

If You Have Ever Watched a Television Commercial and at the End