Marketers Adjust Their Messages and Media Based on the Type

Marketers adjust their messages and media based on the type of audience (suppliers,shareholders,customers or the general public) because:

A) different media communicate in different ways.
B) there are things you wouldn't want one group or another to know but you do want to let others know.
C) these groups have very different attention spans.
D) some read and some don't.
E) that's the way it has always been done in marketing.