Many marketers are shifting marketing communication resources away from advertising and toward:

Question

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Many marketers are shifting marketing communication resources towards multiple channels, including direct marketing, website development, product placement, and Internet advertising. This allows for a more integrated and targeted approach to reach consumers where they are most likely to engage with a brand. By incorporating a mix of these channels, marketers can increase the effectiveness and efficiency of their marketing communication efforts.

Many Marketers Are Shifting Marketing Communication Resources Away from Advertising