With today's media fragmentation,an IMC planner wishing to promote a line of gourmet food products would most likely use:

Question

Quizplus · Accepted Answer

With the goal of promoting a line of gourmet food products, the most effective choice would be The Cooking Channel. This network specifically targets those who are interested in cooking, baking, and trying new recipes, making it the ideal platform to promote gourmet food products. The other options listed do not align as closely with the target audience or theme of the product.

With Today's Media Fragmentation,an IMC Planner Wishing to Promote a Line