What could go wrong if a firm's pricing strategy were NOT aligned with company objectives?
A)The message and media in a promotional campaign could be inconsistent with the pricing strategy.
B)Company growth objectives might not be supported.
C)The channels selected might not be appropriate for the pricing levels established.
D)Customers might be confused and select a competitor's product.
E)All of these

Question

Quizplus · Accepted Answer

If a firm's pricing strategy is not aligned with company objectives, it can lead to inconsistent messaging and media in promotional campaigns (A), lack of support for company growth objectives (B), inappropriate channels for pricing levels (C), and customer confusion leading them to select a competitor's product (D). Therefore, all of these options could go wrong if the pricing strategy is not aligned with company objectives.

What Could Go Wrong If a Firm's Pricing Strategy Were