The importance of supply chain management is often overlooked in the study of marketing because:
A)marketing has no responsibility for supply chain management.
B)supply chain management doesn't add much value for customers.
C)companies do not want customers to know anything about the supply chain.
D)many of the activities take place behind the scenes.
E)all of these.

Question

Quizplus · Accepted Answer

Supply chain management involves activities such as sourcing, procurement, logistics, and inventory management which are often not visible to customers. As a result, the importance of supply chain management may be overlooked in the study of marketing as marketing tends to focus on customer-facing activities. However, effective supply chain management is crucial to ensure that products are available when customers want to buy them, at the right price and quality, and can impact customer satisfaction and loyalty.

The Importance of Supply Chain Management Is Often Overlooked in the Study