After hurricanes like Katrina,many small building contractors will flock to the damaged area charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes.These contractors are engaged in a ___________ marketing orientation.
A)transactional
B)external
C)relational
D)internal
E)value driven

Question

Quizplus · Accepted Answer

The contractors are focused on making quick profits through short-term transactions with customers in need of temporary repairs. This is a classic example of a transactional marketing orientation.

After Hurricanes Like Katrina,many Small Building Contractors Will Flock to the Damaged