Value-based marketing depends on:
A)knowing what the customer perceives as the key benefits of a product or service.
B)balancing customer benefits with reasonable costs.
C)knowing what benefits customers would do without to keep prices down.
D)looking at quality from the customer's perspective.
E)All of these.

Question

Quizplus · Accepted Answer

Value-based marketing includes knowing what the customer perceives as key benefits (A), balancing benefits with costs (B), understanding trade-offs customers are willing to make (C), and looking at quality from the customer's perspective (D). Therefore, all of these options are correct.

Value-Based Marketing Depends On