Integrated marketing communications include all of the following EXCEPT

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) refer to the coordination and integration of all marketing communication tools, avenues, and sources within an organization to promote a consistent message to customers. Supply chain management is not directly related to marketing communication tools and therefore is not included in IMC. The other options listed (advertising, direct marketing, public relations, and sales promotion) are all part of IMC.

Integrated Marketing Communications Include All of the Following EXCEPT