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Jordan Directs Her Salespeople to Increase Their Share of Wallet

Question 90

Multiple Choice

Jordan directs her salespeople to increase their share of wallet. Jordan is directing her salespeople to


A) focus on increasing sales to their best customers.
B) focus on male consumers and not female consumers.
C) sell more store brands and fewer private-label products.
D) become multichannel salespeople.
E) expand retailing elasticity.

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