When Greenbelt Construction Company began building houses in a large subdivision with many other builders,they priced their homes slightly higher than their competitors and promoted the added quality features in their homes.Greenbelt was using a(n)__________ pricing strategy.
A) improvement value
B) value-based
C) everyday low pricing
D) reference-based
E) competitor-based

Question

Quizplus · Accepted Answer

Greenbelt Construction Company priced their homes slightly higher than their competitors and promoted the added quality features in their homes. This is an example of competitor-based pricing, where a company sets its prices in relation to the prices of its competitors.

When Greenbelt Construction Company Began Building Houses in a Large