The major objectives associated with a market penetration pricing strategy are to
A) capture the high end of the market demand curve and lower introduction costs.
B) quickly build sales and market share.
C) minimize customer dissatisfaction and maximize reference price value.
D) provide an incentive to purchase a less desirable product in order to obtain a more desirable product.
E) match competitors' prices and communicate high quality.

Question

Quizplus · Accepted Answer

The major objectives associated with a market penetration pricing strategy are to quickly build sales and market share. This strategy involves setting low prices to attract new customers and gain a foothold in the market. By doing so, the company aims to increase its customer base and brand awareness, which can ultimately lead to greater profits in the long run.

The Major Objectives Associated with a Market Penetration Pricing Strategy