Marketers use a price skimming strategy for any or all of the following reasons EXCEPT
A) to recoup high research and development costs.
B) to signal high quality.
C) to limit demand.
D) to gain market share quickly.
E) to test consumers' price sensitivity.

Question

Quizplus · Accepted Answer

Price skimming is not used to gain market share quickly; it is used to maximize profits from early adopters willing to pay a higher price before gradually lowering the price to attract more price-sensitive customers.

Marketers Use a Price Skimming Strategy for Any or All