Pricing __________ products is especially challenging because little or nothing is known about consumers' perceptions of value.
A) cost-based
B) seasonal
C) large-quantity
D) new-to-the-world
E) zone pricing

Question

Quizplus · Accepted Answer

New-to-the-world products are those that are completely new and have not been introduced in the market before. As a result, there is little or no information available about consumers' perception of value. Therefore, determining the right price for such products is particularly challenging.

Pricing __________ Products Is Especially Challenging Because Little or Nothing