Yvonne knows her firm must look at everything they do from a consumer's point of view.One major difficulty is that a consumer's __________ change(s)over time.
A) ethnic background
B) needs,wants,and ability to purchase
C) culture
D) just-in-time processes
E) all of these

Question

Quizplus · Accepted Answer

Needs, wants, and ability to purchase are all subject to change over time based on a variety of factors such as life stage, financial situation, and societal trends. This presents a challenge for firms that must continually adapt to meet the evolving needs of their consumers. While ethnic background and culture can also change over time, they are generally less fluid and predictable than individual purchasing behavior. Just-in-time processes are not directly related to consumer behavior.

Yvonne Knows Her Firm Must Look at Everything They Do