When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.
A) country culture
B) regional culture
C) demographics
D) macromarketing measures
E) scenario planning

Question

Quizplus · Accepted Answer

The marketers are using demographic information to compare the media profile with their target audience. Demographics refer to characteristics such as age, income, gender, and race, which are commonly used to describe and analyze a population.

When Marketers Look at Advertising Media They Often Begin with Viewer