Craig Sees That His Company's Quarterly Sales and Profits Are

Craig sees that his company's quarterly sales and profits are significantly above projections and says,"That's great.Let's keep doing what we've been doing." Craig is ignoring the __________ step of the marketing planning process.

A) Evaluate Performance
B) Define the Business Mission
C) Situation Analysis
D) Implement Marketing Mix and Resources
E) Identifying and Evaluating Opportunities