When a product has gained a certain level of brand awareness,firms use __________ advertising to motivate consumers to take action.

Question

Quizplus · Accepted Answer

When a product has already gained brand awareness, it is likely that customers are already informed about the basics of the product, so informative advertising may not be necessary. Institutional advertising is used to promote the broader image and reputation of the firm rather than to motivate customers to take action. Discussive advertising is not a recognized advertising category. Reminder advertising is used to remind customers that the product or brand exists, rather than to motivate them to take action. Therefore, persuasive advertising is the most appropriate choice as it seeks to persuade customers to take action by purchasing the product.

When a Product Has Gained a Certain Level of Brand