Regardless of the objective of an advertising campaign, each campaign's objectives must be

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Objectives of an advertising campaign must be specific and measurable in order to properly evaluate the success of the campaign. Sincerity and emotionality may be important factors but are not the main focus of setting objectives. Objectives should be consistent with media but this is not the most important factor. Advertising campaigns can be both informative and persuasive. The push or pull strategy is a separate concept from campaign objectives.

Regardless of the Objective of an Advertising Campaign, Each Campaign's