Steve is working on the message to convey in his firm's advertising campaign.As a starting point,Steve should first consider

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Before deciding on the media or deadline for the campaign, Steve should first consider the key benefits of his firm's services that he wants to convey to potential customers. This will provide the foundation for the messaging and direction of the advertising campaign. Considering what competitors are doing and whether or not he uses the product can also be helpful in crafting a unique and effective message, but these should come after a clear understanding of the firm's own benefits.

Steve Is Working on the Message to Convey in His