Many product-dominant firms use quality service
A) as a way to minimize the cost of production.
B) to support a standards gap.
C) as a way to increase the perishability of their products.
D) to install a voice-of-customer program.
E) to maintain a sustainable competitive advantage.

Question

Quizplus · Accepted Answer

Quality service can provide a sustainable competitive advantage for product-dominant firms by enhancing customer satisfaction and loyalty, leading to increased sales and market share over time. This advantage cannot easily be replicated by competitors, making it a key factor in maintaining long-term success.

Many Product-Dominant Firms Use Quality Service