Firms typically repurchase office supplies (paper,ink cartridges,pens,etc.)through straight rebuys on their supplier's website.Should an office supplies sales rep stay in close touch with his or her current customers? Why or why not?

Question

Quizplus · Accepted Answer

Although straight rebuys are straightforward and easy to handle, a sales rep should still stay in close touch with current customers since they might learn about a new opportunity in the need recognition stage. It is important to maintain a good relationship with current customers to retain their loyalty and potentially gain new business. However, it may not require a lot of the sales rep's assistance since the orders are usually made online.

Firms Typically Repurchase Office Supplies (Paper,ink Cartridges,pens,etc