Ethical issues are likely to arise at each stage of the strategic marketing planning process.

Question

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Ethical issues can arise at each stage of the strategic marketing planning process, including market research, target audience selection, product development, promotional strategies, pricing, and distribution. Marketers need to consider the potential impact of their actions on consumers, competitors, society, and the environment and make decisions that align with their ethical values and standards. Failure to do so can lead to legal, financial, reputational, and social consequences.

Ethical Issues Are Likely to Arise at Each Stage of the Strategic