It was during the market-oriented era that firms first discovered "marketing." In what timeframe did this occur?
A) around the turn of the 20 th century
B) shortly before the Great Depression
C) just after World War II
D) during the Roaring Twenties
E) during the civil rights movement

Question

Quizplus · Accepted Answer

The market-oriented era, where firms began to focus on consumer needs and marketing, emerged just after World War II, as economies shifted towards consumer goods and services.

It Was During the Market-Oriented Era That Firms First Discovered