The attractiveness of a country as a potential market depends on balancing the benefits,costs and risks associated with doing business in that country,and all of the following,except:

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The attractiveness of a country as a potential market typically involves evaluating the objectives of the firm, the type of products it has to sell, and its size and resources available. Assessment of the competition is not directly related to the attractiveness of the country itself but rather to the competitive environment within the market.

The Attractiveness of a Country as a Potential Market Depends