Which of the following could be the most appropriate strategy for MTV,given the business imperative that their programming provides a good match to tastes and preferences in different national markets?
A)International strategy
B)Global standardization strategy
C)Localization strategy
D)Transnational strategy

Question

Quizplus · Accepted Answer

A localization strategy focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.

Which of the Following Could Be the Most Appropriate Strategy