Which of the following is a disadvantage for firms pursuing an international strategy?
A)Duplication of functions reduces pressures for cost reductions.
B)Strong pressures for cost reductions result in plant capacity utilization.
C)The head office retains fairly tight control over marketing and product strategy.
D)Pressures for localization leads to shorter production runs.

Question

Quizplus · Accepted Answer

Enterprises pursuing an international strategy tend to centralize product development functions such as R&D at home.Although they may undertake some local customization of product offering and marketing strategy,this tends to be rather limited in scope.Ultimately,in most firms that pursue an international strategy,the head office retains fairly tight control over marketing and product strategy.

Which of the Following Is a Disadvantage for Firms Pursuing