Firms that pursue a(n)_____ strategy try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products.
A)nationalization
B)transnational
C)global standardization
D)international

Question

Quizplus · Accepted Answer

The distinguishing feature of many firms pursuing an international strategy is that they are selling a product that serves universal needs,but they do not face significant competitors,and thus unlike firms pursuing a global standardization strategy,they are not confronted with pressures to reduce their cost structure.

Firms That Pursue A(n)_____ Strategy Try to Create Value by Transferring