The marketing strategy that reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs and wants is referred to as
A)customer service.
B)customer relationship management.
C)the business action plan.
D)the management concept.
E)the marketing concept.

Question

Quizplus · Accepted Answer

The marketing concept is the marketing strategy that reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs and wants. This means that all departments of the company must focus on understanding and meeting the needs of their customers in order to achieve success.

The Marketing Strategy That Reflects the Idea That a Firm's