Reilly's law of ______ is one of the oldest and most commonly used trading area models.
A)site selection
B)retail trading
C)retail geographics
D)retail gravitation
E)store selection

Question

Quizplus · Accepted Answer

Reilly's law of retail gravitation is a model used to predict how consumers will patronize retail businesses in a two-town area. It states that the size and distance of two towns are the primary factors that determine in which town's central business district (CBD) customers will shop. This model is widely used in retail geographics and site selection.

Reilly's Law of ______ Is One of the Oldest and Most