All of the following are factors that contribute to shaping a retailer's image EXCEPT
A)the store's brand communications.
B)the characteristics of the store or website.
C)the quality of the store's customer service.
D)the store's merchandise attributes.
E)how many competitors the store has.

Question

Quizplus · Accepted Answer

The number of competitors a store has may impact its level of competition, but it does not directly contribute to its image. Factors that do contribute to a retailer's image include their brand communications, store/website characteristics, quality of customer service, and merchandise attributes.

All of the Following Are Factors That Contribute to Shaping