______ refers to how consumers perceive a retailer.
A)Brand recognition
B)Store image
C)Consumer confidence
D)Atmospherics
E)Operational efficiency

Question

Quizplus · Accepted Answer

Store image refers to how customers see a retailer, including perceptions of its store design, customer service, merchandise quality, and other factors that influence the retailer's reputation. Other options, such as brand recognition and operational efficiency, are related but do not fully capture the concept of how consumers perceive a retailer.

______ Refers to How Consumers Perceive a Retailer