A trade sales promotion that typically involves paying retailers for financial losses associated with consumer sales promotions or reimbursing a retailer for an in-store or local expense to promote a specific product is known as

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The trade sales promotion described in the question is an allowance. An allowance is a payment or financial incentive made by a manufacturer or supplier to a retailer for a specific purpose, such as promoting a product or making up for financial losses related to consumer sales promotions. This type of trade sales promotion helps to build relationships between manufacturers and retailers and can be a useful tool for driving sales and increasing brand visibility. Loyalty programs, rebates, premium programs, and contests are all types of consumer sales promotions rather than trade promotions.

A Trade Sales Promotion That Typically Involves Paying Retailers for Financial