The Makers of Lay's Potato Chips Recently Introduced Its Do

The makers of Lay's potato chips recently introduced its Do Us a Flavor marketing campaign to allow customers to come up with a new potato chip variety.The company used various promotion mix elements to provide a consistent message about the campaign.Television advertisements with celebrities explained the contest and encouraged people to vote;customers were allowed to use Facebook to enter their ideas;advertisements were placed in numerous magazines;and customers created YouTube videos to showcase their ideas.This type of promotional strategy is referred to as _____ _____ _____.