An Unaided Recall Test Is a Performance Metric That

An unaided recall test is a performance metric that

A) requires consumers to recall advertisements with help to stimulate their memory.
B) allows marketers to evaluate personal selling techniques of a sales force.
C) requires consumers to recall advertisements from memory without any clues.
D) allows marketers to measure how often the target market has been exposed to an advertisement.
E) allows marketers to measure the percentage of the target market that has been exposed to a promotional messagE.