A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period is referred to as

Question

Quizplus · Accepted Answer

Reach is defined as the percentage of the target market that has been exposed to a promotional message at least once during a specific time period. Depth refers to the level of engagement or amount of attention given by the target market to the message, frequency refers to the number of times the message is delivered, duration refers to the length of time the message is delivered, and breadth refers to the number of different target markets reached by the message.

A Measure of the Percentage of the Target Market That