Disseminating unpaid news items through some form of media to gain attention or support is referred to as

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Disseminating unpaid news items through some form of media to gain attention or support is referred to as publicity. It is different from sales promotion, which involves offering incentives to encourage sales, and advertising, which involves paid promotions. Publicity is a common tool in public relations for getting media attention and creating awareness for a brand or organization.

Disseminating Unpaid News Items Through Some Form of Media to Gain