Which of the following helps to set a baseline measure for marketers in order to evaluate an advertising campaign?

Question

Quizplus · Accepted Answer

A pretest is the best choice as it is conducted before the advertising campaign begins and provides a baseline measure for marketers to evaluate the effectiveness of the campaign. The other options (recall test, recognition test, Klout score, posttest) are measurement tools that can be used during or after the campaign, but do not establish a baseline measure.

Which of the Following Helps to Set a Baseline Measure