Desiree is in charge of measuring a print ad's success.She assembles a group of consumers,shows the print ad to them and asks if they remember seeing the ad.Desiree is conducting a(n)

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Desiree is conducting a recognition test by asking the group of consumers if they remember seeing the ad. A recognition test measures the ability of the audience to recognize something that they have seen before, in this case, the printed ad.

Desiree Is in Charge of Measuring a Print Ad's Success