A local pizza parlor sends coupons in the mail to homeowners that have ordered from them in the past.This is a form of direct marketing.

Question

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Direct marketing is a form of advertising that reaches consumers directly through channels like mail, email, or phone. In this case, the pizza parlor is using a direct mail campaign to send coupons to homeowners who have ordered from them in the past.

A Local Pizza Parlor Sends Coupons in the Mail to Homeowners